An advertising coordinator is in charge of all the advertising activities in the organization.
An advertising coordinator organizes advertising for print and electronic media for clients. He coordinates the scheduling of ads and product promotions to ensure client satisfaction. He carries out research on market needs and communicates them to the advertising team for appropriate ad development and placement. He is in charge of developing marketing plans, providing advertisement sales support and the administration of his department. He reports to a supervisor or manager. This kind of job may be available in organizations that have 10 or more members in an advertising department.
Education
An advertising coordinator requires a bachelor’s degree in advertising, media, public relations or communication. She also needs two to four years of continuous experience, according to the HR Management website.
Responsibilities and Duties
An advertising coordinator builds and maintains relationships with clients. He coordinates weekly newspaper and television advertising and works with the marketing team to ensure graphics and data specifications for advertisements are met. He sells web and print advertisements to national advertisers especially publishers. He tracks ad revenue and reports to the accounts department. He schedules ad placement with the art and editorial staff. He contacts businesses and tries to find new advertisement media such as the back of tickets and receipts. He provides support to other workers within the advertising department. He maintains and updates the customer database. He coordinates with the account department for requisitions, invoicing and billing issues. The advertising coordinator reports to his supervisor on progress made on advertising and results.
Desirable Skills
An advertising coordinator should be a good team player.
An advertising coordinator should be creative and innovative. She should be able to make decisions quickly and be time-conscious. She should be proficient in Microsoft Office, especially in Excel. She should be self-motivated and a team player. Exceptional attention to detail is needed as well as the ability to prioritize work, interpersonal skills and excellent communication. She should be able to handle multiple tasks simultaneously and take up duties at short notice.
Working Conditions
An advertising coordinator works with a marketing and advertising team for at least 25 to 40 hours every week, to beat deadlines and meet client requirements. An advertising coordinator is usually required to handle more than one advertising project for different organizations at a time.
Salary
An advertising coordinator earns an average of $42,384 per year, according to the Bureau of Labor Statistics.
Job Outlook
According to the Bureau of Labor Statistics, job prospects for support and administrative staff in advertising are expected to drop by 0.9 percent from 2008 to 2018.
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