Marketing and PR careers are some of the most critical in the business world today. These jobs help companies manage their image and sell products. Companies that want to create a brand name and position themselves for success rely on marketing and public relations professionals to help them in this area.
Marketing
Marketing professionals can provide a variety of services to a business. If you get into this field, you can help develop marketing and advertising campaigns for businesses. You will be able to examine existing campaigns to gauge their effectiveness and then help a business set marketing goals for the future. It is up to the marketing department of a business to create a brand and then position it in the marketplace according to the target market that is chosen.
Public Relations
Public relations careers are closely related to marketing but they fill a different role for companies. Companies and individuals hire public relations experts to help them keep a positive image. When something potentially negative happens, these companies rely on public relations experts to work on how they are perceived in the market. The perception of a company is very important to its success and if you understand how perceptions are created, you can be a very valuable asset to a business.
Earnings
One of the most attractive features of getting involved in marketing and public relations is the amount of money that you can earn. Since there are many different jobs in this field, the salaries can vary widely from one job to the next. For example, if you are an advertising or promotions manager, your average salary will be about $80,000 per year. The average salary for marketing managers is approximately $108,000 per year as of 2008. As you pick up more clients and work on more campaigns, you can increase this number substantially as well. Advancing into a management role also can help you increase your salary.
Training
To be successful in the marketing and public relations industry, you have to have a certain amount of education in most cases. Many marketing and PR professionals have bachelor's degrees in marketing or some related field. Since this is a highly competitive industry, you may find it necessary to acquire a master's degree in marketing or advertising as well. Taking continuing education courses throughout your career can also help you stay up to date with the latest marketing trends and technologies.
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