The promotional products industry provides numerous ways for businesses and other organizations, such as civic groups, to connect with their target market and draw in new customers and clients. Offering more than just the common personalized pen or logo-bearing apparel, promotional products firms offer a host of trendy and functional promotional items. With so many options available, turn the focus of your promotional products business toward meeting the needs of your clients.
Instructions
1. Research the promotional products industry. Gather research from organizations such as the Promotional Products Association International and Advertising Specialty Institute (see the Resources section). Research information related to determining profit margins through competitive pricing, best sellers and sales strategies.
2. Delve into trends and hot opportunities. Keep an eye on the promotional products industry and take advantage of trends including recycled products and domestically produced items. Investigate hot opportunities including recently reduced items and those with increased profit margins.
3. Write out a marketing and advertising plan. Prepare ahead of time for seasonal and holiday promotion opportunities. Include items with a quick turn-around time, such as imprinted key-chains, pens and drink koozies, in your marketing plan. Highlight both the ability to respond to urgent requests for promotional products and the acumen to work on long-range customized projects, including those requiring overseas sourcing or delivery.
4. Network with other professionals in the promotional products industry. Attend local, regional and national trade shows. Hand out business cards to suppliers and pick up samples and brochures to add to your collection. Use these samples to demonstrate possible promotional product ideas for clients.
5. Make the sale. Contact local businesses and offer your services. Hand out samples, brochures and business cards. Seek out local companies with global reach. Include companies with multiple branches and offices to service in your marketing plan. Get in on the ground floor when it comes to small businesses. Offer personalized service and explain how promotional products can help with business expansion and growth.
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