Marketing, the skill of developing a product to fit consumers' needs and then promoting, is an essential part of any product's commercial success. Because of this, virtually every item released into stores has a team of marketing account executives, either employed by a company or hired on as consultants from a marketing firm. Marketing account executives develop advertising, distribution and other strategies to make a product as commercially successful as possible.
Average Salaries
Depending upon the firm and the account with which a marketing account executive works, salaries may vary significantly. The average account executive earns $60,567 annually, as of December 2010, according to Salary.com. Half of all marketing account executives earn salaries between $51,597 and $74,444, although the 10 percent with the highest earnings boast salaries of $87,079 or more each year.
Salary By Experience Level
Marketing is as much of an art as it is a hard science, so the more experience a marketing professional has, the more effective his marketing campaigns tend to be. Because of this, salaries steadily creep upward as marketing account executives develop experience. Account executives with less than four years of experience earn annual salaries between $29,6891 and $49,502. With five to nine years in the industry, their annual earnings increase to $39,939 to $62,217, while those with at least 10 years on the job may reasonably expect an annual salary from $44,075 to $81,649.
Salary By Location
Marketing firms and companies pay their marketing account executives differently depending upon where their business is located. Executives in Boston are the only ones to earn six-figure average salaries, with annual incomes of $100,060, as of December 1010, according to Salary Expert. Marketing executives in Nashville, Tennessee, the city with the lowest average salaries, receive average salaries that are a third less than their counterparts in Boston and earn $66,887 per year.
Marketing Manager Salaries
Marketing account executives with managerial ambitions may receive promotions to managerial positions. Marketing directors and marketing managers use their knowledge of the industry to supervise teams of executives and build marketing plans for prestigious clients and important products. The average annual salary for marketing managers is $110,030 as of May 2009, according to the Occupational Outlook Handbook. Half of all marketing managers earn between $78,340 and $149,390 each year.
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