Marketing your construction business well will improve your profitability and ensure that your sales stay consistent. An effective marketing plan will enable your business to continue selling and building your brand even when you are busy with actual construction work.
Website
Get a great website. With a little bit of research, you can find a website designer who specializes in creating websites for contractors at reasonable, even inexpensive, prices. Your website should provide information on your experience as a business owner and contractor, contact information and links to customer interviews with photos or videos to showcase your work.
Testimonials from your customers let your website visitors learn more about you and your work style before they risk contacting you. Put your best side forward and let your customers speak for you.
As a professional, you are able to provide the best recommendations for your clients. So, go ahead and give your customers the information they need to make a good decision right on your website. Explain the cost and benefits of refacing old kitchen cabinets versus installing new ones. What is the average cost of a bathroom remodel? What are the factors affecting that cost? Informative articles will position you as the expert you are, resulting in customers being attracted to you and your business.
Professional Image
Put together a professional image for your company. Implement a company policy that requires your employees, trucks and tools to look good and be cared for properly. Invest in uniforms or screen-printed t-shirts for your employees. If staff members will be climbing through attics or crawling under homes, provide sufficient T-shirts so they can change before visiting the next customer. Your trucks should be washed daily and all litter removed at the end of a shift. Vinyl lettering is an inexpensive way to promote your brand and provide contact information. T-shirts and trucks serve as inexpensive moving billboards.
Door Hangers
If you provide residential services, your business needs door hangers. Make yours stand out by offering a free service or discount coupon. Are you a plumber? Offer to unclog one toilet for free. Homeowners will keep that coupon and when they need more extensive services, they will call you.
Refrigerator Magnets
Refrigerator magnets are a good way to keep your phone number handy in the customer's home. Are you an HVAC technician? Put your magnet on the furnace or inside air unit. If you added on a sunroom, give your customer three magnets---one for themselves and one for each of their neighbors.
Referral Program
Word of mouth is the best referral source, so encourage your customers to spread the news by offering them rewards. Ask every new customer how they heard of you. When they mention being referred from a past customer, be sure and send a thank you note with a $5 gift certificate or some such for coffee or lunch to your customer. This is a simple action that will make certain your client mentions work again.
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