A publicist is also known as a public relations specialist.
A publicist is a public relations specialist who works for individual such as movie stars and businesses to promote the person or their products. The employment outlook for a publicity job looks great. According to the U.S. Bureau of Labor Statistics (BLS), employment is expected to increase 24 percent by 2018 because of an increase of competition in the business world and entrance in the global business market.
Description
A publicist uses media such as newspapers, television shows and magazines to generate interest and sales in products, individuals and businesses. The goal is producing positive or favorable press coverage for clients. Typically, to get prepared press releases distributed or articles written, the public relations specialist uses his strong professional relationships he has with journalists or networks with media outlets. According to Edu Choices, a publicist often thinks creatively and is persistent in getting a message across to the public. You also use social media to spread interest on your clients' behalf.
Function
A public relations specialist prepares press releases about upcoming events, responses to media inquires and looks through different print publications or broadcasts for news about clients. This person arranges interviews for their clients and media and arranges events such as speaking engagements. A publicist also tries to control damaging or negative information or news about their clients.
Education
Employers, according to BLS, seek an applicant with a combination of a bachelor's degree and training. A four-year degree in communications, journalism, public relations, business, advertising or marketing is acceptable for a publicity job. You should make sure you take courses in business administration, political science, creative writing and public speaking which are useful. Practical experience such as an internship is also important and should be taken during undergraduate study.
Skills and Qualifications
You must meet a variety of qualifications to be successful in a publicity job. You must have great communication skills. These skills include proficiency in writing, speaking and listening. The ability to resolve problems, conduct research and make solid decisions is a must. Personal qualifications include being outgoing, enthusiastic, assertive and creativity.
Considerations
In 2008, the median salary for a public relations specialist was $51,280 per year, according to BLS. Certifications aren't required to work as a public relations specialist. However, according to BLS, employers may consider certifications as a sign of competence in the public relations field. The International Association of Business Communicators (IABC) and the Universal Accreditation Board offer certifications.
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