Advertise your golf course to tourists at rest stops or information centers.
Marketing to golf enthusiasts can entail advertising a golf course, equipment or sponsored products. Golf marketing venues include golf courses, television, radio, magazines and any location that provides golfing related services. The most successful golf marketing ideas increase sales, lead to greater customer retention and improve your golfing visibility to local or tourist golfers.
Golf Course Amenities
Increase the amenities at your golf course to enhance the appeal to families, busy executives and existing members. Consider adding an exercise center, junior golfing programs, inexpensive dining options and tennis courts. Additional amenities increase the appeal of your golf course to existing club members, can increase traffic to your course and can transform your course into a family activity destination. Existing members may spend more money at your facility and new membership applications may rise if you include gym and country club-like services. Steady traffic can keep your tee times booked, your service vendors busy and your profits rising.
Demonstrations
Increase sales of your golf club merchandise by providing live demonstrations. Use a golf pro from a local golf course to demonstrate new merchandise, illustrate proper form with the products and discuss the benefits of the latest offers to golfers at stores that carry your merchandise, on golf courses and at golf tournaments. Consider offering a try-it before you buy-it program through golf courses that allows golfers to use a new golf product on a round of golf. If a product leads to score improvements, you are more likely to obtain a sale and increase long-term brand loyalty.
Visitor Guides
Advertise golf courses in city visitor guides and at tourist centers. Place ads in magazines that target local tourists and in activity guides that are freely distributed to tourists at welcome stations and in hotel lobbies. Consider creating a free brochure for your golf course to place in visitor centers directly. Be sure your golf course is listed on websites featuring tourist activities in your city and in golf course listing services.
Email Newsletter
Create an opt-in email newsletter that you can distribute to your existing customers and potential customers. Provide helpful golfing tips, highlight new services or products and provide a schedule of activities. Keep the information relevant and minimize promotional language to increase readership and effectiveness. Your customers will appreciate quality information and will be more likely to read your distribution and evaluate your offers if you consistently offer golfing strategy, course pointers or golf pro tips.
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