If you want to increase profits, you should learn expand brand awareness for your service. A solid marketing and advertising campaign will plant your business in the minds of consumers.
Instructions
1. Hire a jingle-writing company to write a catchy jingle for your service. You can usually find a jingle-writing company through a local radio station. Then have stations play the jingle with your ads. If the song sticks in the heads of listeners, so will your business.
2. Turn your vehicles into billboards. Advertise your service on the sides of any cars and vans that you use for business. The vehicles should carry the company logo of your company, an image of someone performing the service you offer and contact information.
3. Link your business brand name with the type and quality of service you offer. For instance, "Spiffy Clean" tells consumers that your business not only cleans, it does a thorough job.
4. Speak at functions. Accept any opportunity to appear at trade shows, chamber of commerce events and other activities in which you get to play the role of expert. Your brand will be associated with your expertise.
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