Attracting customers
can be challenging.
Attracting customers to your business makes the difference between succeeding and failing. Because there are so many businesses trying to draw from a finite pool of customers, marketing strategies have to be creative. It is important to find the right way to catch your potential customers' attention and keep them coming back for repeat sales or services.
Get the Advertising in The Customer's Hand
When a customer has a business card, flier or advertisement in their hand they are more likely to at least look at it. With the overflow of advertising that arrives with the daily mail, some people take it straight to the recycling bin without looking at the ads. Some catchy ways to get attention include fliers on door knobs of people's homes and under the windshield wipers of their cars. This technique forces them to look at the advertisement before making the decision to discard it.
Another example is to leave the advertisement with a tip for a hotel maid or server at a favorite eatery. When they collect the tip, they will see the business card or flier with it and may consider your product or service.
Hired Word of Mouth
Hire an employee that will go out into the streets, businesses and social events to talk up the business. For example, the person sees people looking for a place to eat lunch and can talk up the cafe they are hired to advertise. This person can tell the potential customer how good the food is there and mention the day's special. People consider recommendations when making decisions.
Charity Work
A business can get good publicity through doing good deed for a charitable cause. This is a creative and philanthropic way to catch potential customers' attention and business. Teaming up with a local radio or television station will amplify the attention for the business. For example, a business can donate a product or service to be auctioned off to benefit a charity.
Social Media
Social media provides a free place for businesses to set up, maintain and share a business page. Social media also allows satisfied customers to brag about a product or service on the business page. Businesses can offer specials and incentives for following their social media pages which encourages customers and potential customers to spread the word about the business to their friends on the social media site. Facebook, Twitter and Myspace are social media sites that businesses can use to attract customers
Tags: potential customers, product service, attention business, Attracting customers, business card