Grassroots campaigns may include picketing business offices.
Grassroots efforts involve everyday citizens who become proactive in promoting issues they believe are not being addressed by politicians or social organizations. They become involved to institute and promote change, as well as give the unheard a voice, and these efforts often begin as small movements, and sometimes grow to huge initiatives. If you want to institute change and be an advocate for a cause, creating a grassroots campaign is a viable option.
Instructions
1. Narrow down the cause you want to advocate so your efforts are focused and doable. For instance, a campaign to support or fight specific legislation aimed at a certain group is more manageable than a group aimed at advocating all social, political and economical issues related to that group. This larger campaign is possible, but perhaps is not one you will want to take on for your first campaign.
2. Find out what work is being done in your community, state and the nation concerning your cause. For instance, if you are advocating the educational rights of children with autism, find out what your own school system offers, and then approach the state board of education to see what options are allowed or mandated by state law. Question the federal education system to see what rights children with autism have concerning education.
3. Plan and host events to raise awareness and funds that will support marketing campaigns in newspapers and magazines and on websites. For instance, if you are supporting or advocating the literacy of inner-city or rural youth, organize a slam poetry event and invite youth to share their own creations. Send invitations to the local newspaper and television stations, which encourages exposure to your cause through free avenues.
4. Organize and institute a large public relations campaign. Contact newspapers, television stations, websites, magazines and organizations within the area you are advocating. Ask for news coverage and inquire about paid advertising. Create pages and groups within social media networking sites, such as Facebook, Twitter and LinkedIn. Send the addresses to your friends and ask them to share the sites with their friends. Make a web page and put the address on all your correspondence.
5. Host a rally in your community or on the steps of your state legislature and promote peaceful assembly and quickly diffuse any volatile situations.
6. Schedule appointments with your local, state and federal legislators who can institute change. If they are not able to make changes themselves, ask them to become advocates for the group.
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