Marketing managers and sales managers analyze, plan and implement marketing and sales activities. They also monitor how target markets respond to marketing efforts. Ultimately, their goal is to increase profit and retain loyal customers.
Education
In most instances, marketing managers and sales managers have at least a bachelor's degree in business. Depending on the industry and the size of the firm, some are required to have a master's degree in business.
Qualities
People looking secure positions as marketing managers or sales managers should be analytical and creative. They should also communicate effectively written and verbally.
Hours
Marketing managers and sales managers put in long hours and often work more than 40 hours a week.
Travel
In addition to long hours, often times, travel is required to meet with clients, attend conferences and trade shows.
Salary
A couple of key factors work to determine the salary of a marketing managers and sales managers. Some include location, size of the firm, educational background, experience and performance.
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