With the right keywords, landing page and ad copy, your AdWords campaign can bring a ton of profitable traffic to your site.
Creating great AdWords campaigns involves creativity, an understanding of what drives people to act and a meticulous attention to details. There are "right brain" skills involved, such as with writing compelling copy, as well as "left brain" skills such as calculating to the penny what every lead is worth. Though setting up a great campaign is a lot of work, once the campaign is set up, you'll generally not need to do more than monitor the campaign.
Instructions
1. Create a high-converting landing page. Your landing page should contain a headline that catches attention immediately and then gives users clear emotional and logical reasons why they need to take action. Finally, your landing page should clearly tell users what you want them to do, whether that's to take a free trial or to give you their email.
2. Build your keyword list. Start with the most obvious keywords, then start looking for more obscure keywords. Bid on your keywords in increments of twos and sevens. In other words, bid on 22 cents or 27 cents for a click, rather than 20 cents. Most marketers type in just even numbers or add one penny, so with a two or seven bid you'll often show above a competitor's ad for just an extra two pennies.
3. Group your keywords into very small keyword lists. Use one keyword per Ad Group, or group only very similar keywords. This allows you to write very targeted ads and also gives you more bold text in the results because your ad copy more closely matches what users typed in.
4. Write compelling copy for your ads. Look at what your competitors are doing, then create one ad that's similar to theirs. Create another ad that's completely different and split test those two against one another. Keep split testing for the highest CTR.
5. Carefully track what keywords convert and what keywords don't. Every keyword should be tracked back to the keyword that generated the conversion. Keep eliminating nonconverting keywords and expanding on converting keywords. Split test both your ads and your landing page continually. Keep improving your campaign incrementally.
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