Advertising account coordinators sell ads to clients.
Advertising account coordinators or executives find clients to sell ads to and usually work for television and radio stations, newspapers and magazines, websites and similar media outlets. Once they find a client they must determine the client's need for advertising and prepare a comprehensive plan that includes everything the customer needs to know, from the advertising outlet to the estimated costs. The total paycheck of an advertising sales agent usually includes salary, bonuses and commission, according to the U.S. Bureau of Labor Statistics (BLS).
Average Salary
The BLS reports that the national average salary for advertising account coordinators in 2009 was $53,190 a year. The salary ranged from the lowest 10th percentile of $22,610 a year to the highest 90th percentile of $94,100. Agents between these two extremes, on average, had salaries ranging from $30,550 to $64,500 a year.
Salary by Industry
The top three highest-paying industries for ad execs in 2009, according to the BLS, were film and video companies, specialized design firms and printing enterprises. The mean annual wages there ranged from $66,840 to $71,350. Radio and TV broadcasters (27,840); newspapers, books and periodicals (49,090); and advertising agencies (53,370) hired the largest number of advertising executives in 2009. The salaries there ranged from only $45,640 to $57,980 a year.
Top-Paying States
The BLS reports that in 2009 advertising sales agents working in Connecticut, Maryland and Massachussets had some of the highest annual mean wages at $71,610, $64,280 and $62,050, respectively. Some cities in those states paid salaries much higher than the state average. For example, Bridgeport and Danbury in Connecticut paid average salaries of $91,330 and $71,650 a year, respectively; Framingham, Massachussets, paid $78,850 a year; and Baltimore, Maryland, paid $70,060 a year.
States with the Highest Concentrations
The BLS reports that in 2009 the top five states with the highest concentrations of advertising executives were New York, Montana, the Dakotas and Georgia, with 2.469 to 3.171 per 1,000 workers. The salaries there ranged from $32,800 to $62,490 a year. New York state had an annual mean wage of $62,490 and was one of the top five paying states in the country for advertising coordinators. New York state was also one of the largest employers for advertisers in 2009, with 26,910 working executives.
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