A marketing administrative assistant helps in the planning of many marketing programs.
Becoming an administrative assistant in a marketing department is a great opportunity for an administrative professional who enjoys creative, fast-paced work, and has solid technical skills. Marketing administrative assistants support the entire marketing team in creating marketing communications, sales materials, and, often, managing social media campaigns. They also help with event marketing, including planning events and participating in trade shows. All in all, the work of a marketing administrative assistant can provide many learning opportunities.
Factors
Salaries for marketing administrative assistants range widely, depending on the region of the country, the level of the employee, and the tasks related to the job. In addition, an administrative assistant's highest level of education earned and prior experience specifically in marketing play a role in earnings, as does the size of the company. Generally, larger companies pay more than smaller companies, but the opportunities for greater levels of tasks are higher at a smaller company. Larger companies are also more likely to offer full-time work, and provide benefits such as insurance, continuing education, and 401k.
Salaries
Administrative assistants in a marketing role earn an average of between $25,000 and $37,000 a year, according to PayScale.com, as of 2011. The hourly rate for part-time or hourly admins is between $11 and $19 per hour, depending on experience, notes PayScale. For senior administrative assistants with several years of experience and specialized knowledge, the pay rate varies between $36,000 and $57,000 a year as of 2011, according to MySalary.com
Training
Most administrative assistants have a combination of on-the-job training and education in the liberal arts, social sciences, or business. Many community colleges offer associate-degree programs in office management or office systems to prepare students for roles as administrative assistants. Many administrative assistants, however, have a background in fields as diverse as mathematics and psychology, having pursued a bachelor's program and learned administrative skills at work.
Duties
Marketing administrative assistants perform a very wide range of tasks. Proofreading, writing, and editing promotional copy, planning trade show exhibits and events, developing promotional materials, creating email marketing communications, and managing direct-mail initiatives are among common tasks at any organization. At smaller organizations, marketing administrative assistants can manage websites, create and manage online advertising materials, and create marketing reports. Administrative assistants may also perform database management, design posters, brochures, and labels, and handle competitive research at smaller organizations.
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