A brand identity is the image of your company that you promote to the world. Just as an individual has an identity and personality, so does a business entity. A brand identity integrates the ideas, personality and values of a company. If you take the time to design a brand identity for your company, you will increase the chances that customers will recognize and trust your company in the future. It is important to note that creating a brand identity is more than simply designing a logo.
Instructions
1. Write down your company name on a sheet of paper. If you do not yet have a company name (a key element of designing a brand identity), start brainstorming attributes that describe your business.
2. Write down images that may bring your company name and type to mind. For instance, if you run a pet store that sells exotic birds called Big Birds Inc., possible imagery includes pictures of birds, colorful images and a catchy saying like, "Polly wanna cracker."
3. Brainstorm ideas from this imagery list for a business logo to represent your brand identity and to decide on a color scheme (no more than two or three colors). In the Big Birds example, you might choose a logo with the company name next to a colorful cartoon of an exotic bird and use the colors of the bird's feathers to represent the company.
4. Use your new brand logo, photos, images and colors on all business communications, including letterhead, business cards and your website. Keep everything consistent across all platforms, either matching or looking very similar.
5. Write a catch phrase or motto that will help bring attention and recognition to your company. For instance, "We sell big birds at small prices." Use this saying in all advertisements, business communications (like emails), business cards sales letters and any other materials you use to attract new customers.
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