Cool promotional ideas require creativity and organization.
Cool promotional ideas help businesses stay relevant in a competitive marketplace. Identify opportunities to market your products or services at any time of the year. Well-planned promotions can be the most effective strategy in helping you attract loyal customers.
Multilingual Campaigns
Modify your promotional campaigns by catering to citizens from a variety of cultures. Design posters, business cards, billboard advertisements and related promotional materials in multiple languages. Distribute one set of marketing materials in geographical areas that are saturated by specific groups of potential customers. Contact a market research company to find out where residents who speak English, Spanish or Chinese as a first language are located. Hire employees who are proficient in speaking, writing and reading multiple languages to build a more powerful sales team. Accept alternative forms of currency such as the peso, euro and Canadian dollar to attract customers who recently arrived from a foreign country. Multilingual campaigns help you achieve long-term sales and revenue growth.
Sponsored Music Compilations
Assemble a group of popular musicians to create a mix tape-style CD that promotes your business. Compilation CDs can be made using singers, rappers and instrumentalists from one or more genres of music. Partner with a record company that will provide new songs by artists on their roster. This partnership can help record companies reduce their marketing expenses for album releases and allow you to use prerecorded songs without paying licensing fees. Hire independent musicians to record short announcements about your company that will be played between main tracks on the CD. Instruct your employees to give away copies of your compilation CD to customers at music-themed retail stores.
Original Comic Strips
Hire a freelance fiction writer and one illustrator to create an original comic strip centered on your products or services. Work with the writing and illustration team to create humorous stories that relate to the lifestyle of your target market. A relationship therapist can develop comic strips featuring the hardships and triumphs of single adults, while hardware store owners promote stories about a building contractors' union. Distribute your comic strips to current and prospective customers at events, on your website and through direct mail. Comic strips are cool promotional ideas that promote your business as an exhibitor at comedy festivals and comic book trade shows. You can also attract a niche group of customers such as comic book fanatics and animation film enthusiasts.
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