Screen-printed T-shirts are gifts for your customers and double as word-of-mouth marketing.
When having items screen printed to advertise your business, you customize shirts, hats, bandannas and more to carry the name, logo and tagline of your company. Use these items to increase your level of recognition within the community or with another target audience. In fact, there are a number of ways that you can use screen printing to successfully promote your business.
Make it Seasonal
Regardless of the type of business that you own, it's likely that your sales change with the seasons. You may have a busy time of year or you may sell different products or services depending on holidays and special occasions. Either way, you can use screen-printed products to help promote your business at any time. For example, if you own a landscaping service, offer screen-printed T-shirts as a springtime gift to customers who sign a summer contract for your services. As the winter draws near, give away screen-printed hats to customers who have you winterize their yard and sign up for your early springtime services. When you offer these items, your customers provide free advertising by wearing them around town.
Have a Contest
Use a quality screen-printed sweatshirt or jacket as the prize in a contest. The point of the contest is to generate leads for your business. For example, have those who visit your website enter the contest for the apparel by signing up for your monthly email newsletter. You also may hold the contest at a trade show and collect business cards. At the end of the show, draw a business card to pick the winner. You will have the contact information of all of those prospective customers to send your special offers to.
Send Gifts
Small gifts provide a way to stay in front of your customers and make them think of you the next time they need the product or service that you provide. Send items, such as screen-printed gloves, bandannas or scarves just to remind your customers how much you appreciate their business or as a "Thank You" if they refer a customer to you. If the item is useful, they will keep it and it will serve as a constant reminder of your business. If you have employees, give them screen-printed gifts as well. In this way, you show them your appreciation and they advertise for you when wearing the apparel.
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