Online ads can inform people of your products without forcing customers to come to the bank.
Bank customers aren't shy about taking their business elsewhere if a bank can't give them what they want and need. As a result, banks offer a wide range of checking account products. This benefits the consumer, but so much competition makes it a little tricky for banks to market the products and stand out from the pack. The best approach to marketing checking account products is to take a multifaceted approach, using a variety of sales techniques.
Websites
Use your online banking site to market all of your services. Since your customers will be coming to the website to handle tasks like checking their account balance, put advertisements for the checking account products on your bank's web pages, especially the homepage. You can change the ads as your promotions change.
Mobile Technology and Websites
Word-of-mouth advertising has changed drastically with the advent of mobile technology and social networking. Give existing customers the option to get texts from your bank about checking account product promotions, and put links for sharing your online advertisements on your website. Make the information easy for people to forward through their mobile devices.
ATM and Sign Messages
ATMs are programmable machines. You can set them to display virtually any message you like. Advertise the checking account products on your ATM screen. All customers who use the ATM will see the advertisements, even if they don't currently bank with you or hold a checking account. Similarly, if you have a digital sign outside your bank, you can run advertisements through your signage so anyone driving by can see what you offer.
Community Functions and Sponsorships
Every community has events like school football games, fairs and food drives. Become a sponsor at these events. In return for being a sponsor, you can have organizations promote your checking account products through radio, television and print ads. You also can set up booths at the events where customers can check out your services and open a checking account on the spot.
Mailings
Send out mass mailings to those in your community with a cover letter and print ad for the checking account products you provide. For existing customers, you can customize the letters and show how a new product might be better suited to their needs. Thank these customers for their previous patronage in the letter. Don't forget about email as a more cost-efficient way of sending these messages.
Promotional Gifts
People usually enjoy getting something for free, so promotional gifts are always a good bank marketing technique. You can give away anything from toasters to blankets. Try offering items like gift cards or flash drives---these items are smaller and easier to store and may lure customers because of their flexibility or technological appeal. Put up a large display within the bank in addition to telling consumers about the promotion through other methods.
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