Promotion is important for any band's success.
No matter how hard your band may rock, you won't reach the big time without promoting yourselves. Especially at the beginning when you are just starting out and few people have heard of you, it's critical that you get your name out as far and wide as possible and keep it in the public eye consistently.
Website
Your website is probably the most important tool that you have for promoting your band. For $30 or $40 a month, you can have a showcase of your band's music, photos and information that is available to anyone in the world with an Internet connection. Hire a professional web designer to make it look as good as possible. Remember to link it to your social media accounts for maximum exposure. When your band starts to reach some success, you can invest in a more elaborate website that allows you to sell CDs and digital files of your music through your site.
Fans at Gigs
The audience at your gigs is a self-selected population of people who like your music. Don't let this resource go to waste. Sell and give away merchandise to your fans, and they will advertise your band for free. Stickers, T-shirts and other clothing emblazoned with your band's name and logo will be carried far and wide by enthusiastic fans. Be sure to put up signs at all of your gigs announcing where your next gigs are so that your fans can become groupies and follow you around from venue to venue.
Demo CDs
Recording technology has become so inexpensive that your band really has no excuse for not having demo CDs available for anyone who wants them. The small investment per unit that you make will be returned many times over through advertising value. Produce several thousand demo CDs of your best music and give them away to whoever you think might be interested. Be sure to include your band's contact information on the CD sleeve. Distribute these CDs to other musicians, radio stations, promoters and other individuals and organizations that are central to the music scene in your area.
College Radio
College radio is a breeding ground for new talent. Because many college stations have a noncommercial format, they have the freedom to broadcast unfamiliar and noncommercial music. Many college radio station disk jockeys are aficionados of music rather than commerce and are very open to playing new talent because they want to promote variety in the music scene. Don't just drop CDs off at your local college station; get to know some of the DJs and make yourself a part of the scene. When people know you personally, they will become more dedicated to helping your band pursue stardom.
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