There are many types of camps for special interests, such as horseback riding.
There are many different types of camps, from children's summer overnight camps to special interest camps such as computers and technology, nature, horses, or sports. No matter how exciting a camp is, without promotion very few people may know about it. A camp can be successfully promoted to the community by using local resources, media and social networks.
Newspaper Ad
Place an ad in the classifieds of local newspapers, or design a 1/4 of 1/2 page ad for another section of the newspaper. A wide audience reads newspapers, particularly parents who are looking for camp options for their kids. Keep the ad concise while providing important information such as dates, details about activities, age range, price, location and contact information. According to the CampDepot website, include pictures so audiences can get a feel for the camp atmosphere.
Social Media and the Internet
Social media is a tool utilized by a wide range of people. Create a page for the camp on a site like Facebook and invite people to join it. The camp page can also gain a following by "liking" or "friending" other local organizations that are relevant to the camp. If the camp is a horseback riding camp, follow local horse-related organizations that have social media pages. Post status updates such as registration dates, discounts the camp may offer and details about exciting activities. Besides social media, consider posting information about the camp on a website like MySummerCamps.com to reach a wide audience specifically looking for camp information.
Flyers
Post flyers advertising the camp at relevant local organizations and stores. For sports camps, check with the local parks and recreation department about posting flyers at recreation facilities and community areas like parks. Also consider posting flyers at local sporting goods stores with permission. Promote the camp in the community by posting flyers at local restaurants and coffee shops where parents may see the information. Depending on the camp's target audience, promote the camp in local schools with handouts that can be sent home to students' parents with the school's permission.
County Government
The websites of many local governments have pages about upcoming camps. Many parents utilize camps in the summer when kids are out of school but parents are working during the day and may begin choosing camps as early as February or March. Check with surrounding county governments about their summer camp promotions and consider promoting the camp on the county website or in any special summer camp promotion materials.
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