Marketing managers
use people skills, creativity and stellar research skills to acquire new clients.
As the primary contact for clients seeking business with a marketing or promotional firm, the marketing account manager holds challenging and diverse responsibilities as a primary representative. A high level of agency experience, creativity, clear and strong communication and computer skills gives those seeking jobs as marketing account manager positions the best chances to move ahead. While marketing account managers work long hours and may have to travel for various events, meetings, and client building, pay is substantial and managers often move onto even higher positions within the company.
Coordinating
Marketing account managers perform their company's market research and coordinate those findings with promotions, sales and advertising teams and managers. The marketing account manager develops and implements customized marketing plans--from begin an advertising or promotion campaign to the details for the final execution--for each account. One account can mean one individual client, such as a small business owner, or an account with hundreds of employees, such as a whole company brand.
Research & Pricing
Marketing managers may also work with account managers to go over pricing and propose price-points to interested clients
The marketing manager conducts significant market research to determine the acceptance of a company's products or services among various demographics. Basing research on age, gender, location, income level and many other variables, the marketing manager--either singly or joined by a research team--identify potential markets for the firm's products such as media companies, schools, ecological companies and so on.
Marketing managers may also develop pricing strategies to help maximize profits and market share. However, the marketing manager makes sure that each deal mutually benefits both their firm as well as the client.
Collaboration
Marketing managers work with other managers and departments to always meet a client's expectations.
Marketing managers work with sales, advertising, promotion, product development, and public relations departments to ensure that a client will be satisfied with a finished product or service in the end. Marketing managers may also collaborate with lower level managers--such as product development managers and market research managers, to monitor trends that indicate the need for new products and services. Marketing account managers spot trends and report their findings to the CEO or other higher-up.
Relationship-Building
Marketing account managers, along with other account managers, serve as liaisons between the firm requiring advertising and the advertising agency developing and placing the ads. Partnering with the sales team, marketing account managers seek to develop long-term, client-centric marketing relationship to build long-lasting business. The marketing account managers focus falls to creating and maintaining relationships with valuable customers.
Creative Work
A creative eye and approach to work is another responsibility of the marketing account manager.
Marketing account manager positions also require creativity. Along with strong analytical work, organization and people-skills, the marketing account manager finds creative methods of connecting with potential clients, seeking ways to tap into a client's interests and passions to make a meaningful connection. The manager also has a creative eye for clean advertising work.
According to the U.S. Bureau of Labor Statistics, as the influence of traditional advertising in newspapers, radio and network television shrinks, marketing professionals from 2010 on will be asked to develop new and creative methods of advertising and promoting products and services via social media, Internet, cell phone technologies and stunning designs that stand way out above the rest.
Job Outlook
According to the U.S. Bureau of Labor Statistics 2010-11 report, research shows that overall employment of advertising, marketing, promotions, public relations, and sales managers is expected to grow by 13 percent through 2018.
Salary
According to Indeed.com salary averages, as of April 2010, marketing account managers make around $61,000 per year in New York; $51,000 per year in California; and $46,000 in Kansas.
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