Consider rankings, advertiser input and musical progression when developing an oldies playlist.
Radio stations that choose to play the "oldies" generate the bulk of their revenue through paid advertising. Advertisers choose to spend their money based on how many listeners a radio station attracts. By playing songs that a large segment of the population instantly recognizes, oldies stations can repeatedly draw a sizable audience, guaranteeing their ad revenue. However, the station must offer some variety in the songs they choose to play within the oldies genre, which requires a careful selection process.
Instructions
1. Research the Billboard Top 100 from the years 1950 through 1979, a time period many consider to be the oldies. Select several hundred songs that remained in the No. 1 position for more than two weeks in a row. Program one to three of these songs to play each hour.
2. Look for tunes that did not reach No. 1, but stayed within the top 50. Program two to four of these songs to play each hour.
3. Add tunes that peaked at the number 50 position or below to the playlist. Play two to four of these songs per hour.
4. Alternate songs in your playlist so that no one song plays more than 15 times a week.
5. Refine the playlist according to the response of the roster of advertisers and the audience ratings. Remove songs that may compromise an advertiser's product or message, or schedule them to play at a different time.
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