Home health is more than simply providing medication to those unable to travel to a pharmacy.
Home health is an industry that is constantly growing and evolving. Home health companies are looking for ways to increase business without violating any anti-fraud, anti-referral or Stark laws that specifically relate to financial joint ventures in health care related firms. Armed with the basic knowledge of these regulations, home health companies can find legally viable avenues to increase business and profits all at the same time.
Use Alternative Forms of Media
Businesses no longer have to rely solely on traditional forms of advertising, such as print media. You can diversify your marketing strategies by networking, especially through the use of social media. Home health care businesses can tap into this low-cost marketing by creating a blog, a website and pages on social media networks like Facebook. Potential clients can then contact you directly without having to leave home.
Become a Preferred Provider
Work with area physicians and hospitals to become their preferred service provider. This leads to instant referrals without having to meet the client. As soon as a doctor sees a need for home health, he or she refers the patient to your company and you take it from there. This is especially profitable when the right physicians are brought on as preferred partners, such as those specializing in geriatric care.
Offer Referral Incentive Plans
Provide an incentive plan to current patients to increase referrals. If the patient's services are not 100-percent covered by her insurance, she might be motivated to reduce her bill through a referral fee.
Tags: health care, health companies, Home health, home health, increase business