Use unconventional methods to attract tourists to your destination
Tourism is a hugely successful industry and, for that reason, new tourist destination and vacation spots are constantly being developed. Due to the highly competitive nature of the travel industry, your tourism program must be creative and buzz generating. Get people talking about your travel destination and you won't have to worry about your competition. Utilize the internet in your tourism marketing efforts to maximize the results.
Photos
As you well know, when it comes to the tourism industry seeing is believing. Videos and pictures enhance your marketing program by showing the traveler exactly what your destination can offer them. Hire a professional photographer to take pictures of some of the most beautiful sights and moments from your destination: the sunset, the wildlife, the water or the mountains. Tell the photographer how you want the place to be portrayed: cozy, party central, tropical, relaxing or family friendly. Upload these pictures using a photo sharing website such as Flickr. Join groups that will automatically promote your photos so they will get attention.
Videos
Video marketing is a great, low cost way to promote your destination. Don't make a video that specifically advertises your destination. Instead, show your viewer what is so great and different about your area. Create a how-to video on scuba diving, featuring the gorgeous blue waters of your location. Find someone who's planning to climb a nearby mountain peak and ask him to document his journey along the way. Take a video camera on a roller coaster and record the highest hills to give the viewer that feeling of exhilaration as you are staring downward, about to plunge forward. These types of videos will draw attention to your destination and automatically make it seem incredibly interesting and alluring.
Blogs
Start blogging regularly about your destination. Tell your readers all of the different things to do there, or the history of the area. Include local myths, legends and ghost stories. Write a blog about the best way to apply sunscreen if you operate a beach resort, or pack for winter weather if you operate a ski resort. Utilize the photos and videos you made to enhance your blog even further.
Social Media
Social Media sites are a key tool in your tourism marketing. Start a Twitter and Facebook account for your resort. Follow other similar resorts, travel sites and travel writers and search by keyword for Twitter users who are blogging about vacationing. Post interesting links, not just links back to your website. Post links to your blog posts. Offer valuable coupon codes and insider information about your destination. Place your Twitter and Facebook account information on your blog so people can find you. You'll be amazed at the number of people you can reach just by using social media.
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