Creating flier ideas for a funeral home is a delicate proposition. The fliers must incorporate marketing principles while being extremely cognizant of family and religious concerns.
Flier ideas
A funeral home is not a desired service; it is a necessity. So, be basic. Show photos of sample caskets and provide the history of the funeral home. Creating a personal touch will generate more interest in the business.
Wording
A funeral home can use religious quotes to attract religious clientele. The quotes should be sayings that make the loved ones feel better about their loss. It's a good idea to have several fliers that downplay religion for those who are not religious.
Design
Designing fliers with clean and clutter-free monograms work well (see Resources). Keep in mind the simpler, the better. White and black colors work best. Also, green and earthy colors provide a modern twist for funeral home marketing materials.
Information
Add all the contact information necessary on the flier. This should include the website, phone numbers and any other pertinent information. Less is more with this business. A funeral home must become as welcoming and hospitable as possible. Perhaps, include coffee as a complimentary appeal in the flier wording.
Eco-friendly
Try to incorporate recycled paper into the business and make note of it on the fliers. Many people like the idea of dealing with a company that is environmentally conscious. The paper can be purchased at a local supply store or online.
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