Boost yoga class attendance by hosting events.
Yoda studios rely on public relations and marketing the same way many small businesses do. To expand clientele, many yoga studios host events, which draw in new members and generate press. The type of event depends on location, the overall theme of the studio and personal preference. The event should be health-focused and tie into the overall concept of yoga. Studios should host one or two events a month to build business and boost studio attendance.
Workshops
Yoga studios host workshops, a series of classes purchased in a block. Studios tailor workshops to specific goals or methods, allowing students to try out the yoga studio for a few weeks without a long term commitment. A successful workshop leads to regular clients or clients seeking advanced training. Plan a workshop over the course of a weekend or several weeks, depending on the overall goals.
Health Fair
Join forces with other health-conscious small businesses in the area and host a weekend health fair. Health fairs consist of booths which display the overall features and goals of your business to the general public. Combining the yoga studio with offerings and education from a health food store, gym or other relevant business increases exposure within the community.
Charity Events
Hosting a charity event at the yoga studio provides a great networking opportunity for a small business. Given the large, open space of most studios, setting up a small charity fundraiser poses little difficulty in terms of logistics. A charity event boosts the positive public image of the yoga studio within the community, and introduces the business to anyone who attends the fundraiser. The cost is minimal, but the potential payoff is huge.
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