Design Retail Storefronts
A retail storefront represents your brand, sells your product and catches people's eye to draw them into the store. Your potential customer's first impression is created by the look of your store. A cohesive design that ties signage, lighting and displays together is essential. Successful design takes these elements into account and tailors them to the retailer's product. These tips can be used for retail establishments that are built from the ground up or applied to existing storefronts.
Instructions
1. Provide big windows for merchandise displays. Add focal points by building risers, wooden cubes and shelves for merchandise. Keep the windows clean.
2. Design a sidewalk awning to protect people looking at your window displays from rain, sun or snow. They'll be less inclined to move along in inclement weather.
3. Create prominent signage that is easy to read, attractive and leaves no mysteries about what your retail space provides. Hang a sign on the exterior of the building, another over the front door and in windows.
4. Make sure the entrance to your store is inviting. Decorate the pavement with colorful tile. Install a door that's big enough to accommodate the disabled but not difficult to open. Hang a glass door so customers can see into the store. High-end stores should employ a doorman.
5. Install lighting. Train spotlights on merchandise in the display windows. Light the entryway. Focus lights on your signage.
6. Find ways to make your storefront stand out from other storefronts in the area. Paint it a vibrant color, hang seasonal banners or flags and decorate for the holidays.
Tags: Design Retail, Design Retail Storefronts, into store, Retail Storefronts, your store